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Saka Villa Estates
Cliff-edge infinity pool at the Uluwatu villa overlooking the Indian Ocean at golden hour.
CASE STUDY

Uluwatu Cliff House

A five-bedroom cliff-edge estate that we relaunched with new photography, premium pricing, and a direct-booking channel.

THE CHALLENGE

What the owner walked in with.

When the owner came to us in early 2022, the villa was listed on a single marketplace at a flat nightly rate that hadn't moved in two years. Photography was iPhone snaps from the prior manager. Occupancy hovered around 48% in high season.

The property itself (a clifftop five-bedroom on the Bukit) was being underpriced by roughly 30% versus comparable villas in Uluwatu. Reviews were strong but mostly buried under listings two pages deep on Airbnb.

OUR APPROACH

How we rebuilt the operation.

We started with a four-day reset: full architectural photography at sunrise and dusk, restaging of the master suite with new linen and curated objects, and a copywriting pass that finally told the right story for a clifftop villa.

Then we relaunched on six channels (Airbnb, Booking, Vrbo, Agoda, Marriott Homes & Villas, and a direct site) with synced pricing tied to a dynamic engine. We rebuilt the rate card around peak, shoulder, and off-peak windows.

Operationally we put a dedicated villa manager on-site, replaced the housekeeping rotation with a four-person in-house team, and instituted the 42-point turnover checklist. Guests started rebooking, and more than thirty percent of stays now come from repeat or referral guests.

RESULTS

Twelve months later.

Each metric below is measured against the owner's previous twelve months under their prior arrangement.

+38%occupancy lift

Year one, vs. owner's previous twelve months

+22%ADR lift

Following repricing, repositioning, and new photography

4months to ROI

From relaunch investment to break-even

We used to dread guest changeovers from Amsterdam. Saka took it over and our occupancy jumped 38% in six months, and we stopped hearing about broken air-cons at 11pm. The monthly report is the first one I've ever read all the way through.
PV
Pieter van der BergOwner
+38% occupancy in 6 monthsCliffside Villa, Uluwatu
GALLERY

Inside the villa.

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